Published on: Tuesday, August 28, 2007 |
Kota Kinabalu: Tupperware, a brand name in Malaysia synonymous to durable plastic food containers, has now expanded its range of products to strengthen its benchmark and position in the country.
Its Area Vice President for the Southeast Market & Managing Director, David Wong, said they have expanded its range of products to sell other products with reliable brand names in cosmetics, spa, personal care products, healthcare necessities, household cleaners and set of dining sets, among others.
"What many Malaysians may not know, however, is that there's more to Tupperware today than just superior, durable containers that are backed by a lifetime warranty.
"Now the brand name has a worldwide sales force of over two million in close to 100 countries and a global portfolio that encompasses eight brands, five of which have found their way to local shores.
"It started with 'BeautiControl' for beauty and personal care products, 'Tupperchef' - a premium choice of cookware; 'TupperClean' household cleaners; 'NatureCare' for healthcare necessities; and 'Hanookke' for fine dining sets," Wong said.
He said this in a business review for the media and its Kota Kinabalu sales force held at its business centre in Lintas Plaza near here on Monday.
"We are producing other range of products and new ones so as to be relevant and suit contemporary lifestyles of the people that are changing nowadays.
Wong said the company looks set to break new ground in East Malaysia with the launch of its new business plan on Aug 1, this year. He said the new business plan aims to empower more Sabahans and Sarawakians to achieve their dreams by providing them with the possibility of maximising their income potential.
With over 20,000 sales personnel currently in Sabah and Sarawak, he said they are anticipating growth sales of about 20 per cent annually from both states.
Wong said they are aiming to open up a total of 60 centres in the country by the end of next year and in East Malaysia they are planning to open up another five business centres by then.
Meanwhile, its Sales Development Manager for Sabah and Sarawak, Christine Chua Nai Peng said the sales for both states from January to July stood at 37 per cent before the launching of the new business plan for its direct selling business.
She said there was a rise of 30 per cent in the sales force in Sabah and expects a better sales growth after the launch of the new business plan.
Presently, she said there are about 10,000 members in Sabah of whom 850 are active ones.
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